Transforming customers’ food expectations
Sweet Loren's is a clean food startup specializing in clean, plant-based, gluten-free, and dairy-free products. With big ambitions to grow their business at speed across the US, we supported them in delivering a best-in-class brand and digital experience to showcase their mission to help make delicious food available to all.
The case for change
Sweet Loren's was not just entering a competitive category, they were starting to create a new one. To do so, they needed to find that mass appeal that would take them to the next level.
They needed to elevate the differentiating (and delicious!) parts of their brand to take larger bites out of their competitor's market share. But they also needed to stand out on-shelf against more traditional household names. Sweet Loren’s also needed to address consumers’ growing expectations of food brands and increasing scepticism around packaged food.
Strategy and solutions
In partnership with FutureBrand, we elevated the brand’s expression, laying the groundwork for future expansion. First, we had to uncover Sweet Loren’s ownable competitive edge. From there, our team transformed the brand’s look and feel to clearly demonstrate Sweet Loren’s value and bold ambition — without losing sight of its heritage.
We worked with them to create their new website experience, with a focus on their brand story, showcasing their products and highlighting mouthwatering recipe ideas.
Finally, we extended the website experience to deliver a digital strategy and framework that would allow them to scale their social and email capabilities.
“Hugo & Cat and FutureBrand challenged us to consider what's next for our growing clean food company and together we landed on a brand expression that takes the best of what we had and transformed it to reflect our brand personality and lay the groundwork for the future of Sweet Loren’s.”
Founder, Sweet Loren’s