Stanley Black & Decker

Stanley Black & Decker

Global digital experience. Built-in scale and flexibility.

Stanley Black & Decker is a global leader in tools, security and industrial solutions. With a portfolio of over 20 leading brands, the business needed a partner to help unify the digital presence for some of its key brands to deliver improved customer experience and greater operational efficiency.

As part of a long-standing partnership, we worked with teams across North America, Europe and Asia to design and roll out a new multi-market, multi-brand experience platform.

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The case for change

Historically, Stanley Black & Decker has used a decentralised model for digital initiatives, resulting in a fragmented landscape of web platforms with little central control and no shared KPIs. This approach resulted in a disjointed customer experience, and local markets were duplicating costs in an attempt to solve the same problems.

The case for change

The solution

We partnered with client teams to develop a ‘white label’ web platform that would work across all markets and be adopted by multiple brands.

Working in an Agile team model and using Sitecore 9XP and SXA, we built a comprehensive pattern library of design elements for DEWALT, Craftsman and Lenox – the chosen brands for the initial pilot. The new websites covered more than 20 global markets, and used a shared measurement framework and centralised analytics and reporting.

Stanley Black & Decker multi brand web platform

Business impact

The new approach means Stanley Black & Decker can reuse design and technology efforts across the business, while each market retains its autonomy and flexibility for. Future platform improvements will now benefit all brands and markets, resulting in significant cost savings.

Shared KPIs and reporting means performance can be benchmarked across markets too,  helping teams learn from each other and continually focus on optimising performance and improving the customer experience.

Stanley Black & Decker pattern library
Global markets
Stanley Black & Decker mobile websites

Technology profile

We developed a universal reusable platform for Stanley Black & Decker to support rollout of multiple brands (such as DEWALT, Craftsman and Lenox), using a single design system. We used Sitecore Experience Accelerator (SXA) to deliver unique brand experiences with a specific focus on speed of delivery for each brand and market website.

The shared Stanley Black & Decker web platform was rolled out across markets in Europe, Australia and New Zealand and supports 20 languages. The platform is integrated with Stanley Black & Decker’s central Hybris PIM and Salesforce CRM and Marketing Cloud.

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