Delivering a people first proposition
Alta Resources is one of the largest BPO providers in the world, with a strong heritage and unique global footprint. We worked with their global leadership team to deliver a new brand and website experience that turbo-charged lead generation, recruitment and talent retention to give the business the competitive advantage.
The case for change
With customers and their clients demanding more flexible, accessible and personal solutions for their business and end users, Alta Resources needed to adapt its brand strategy, identity and website experience to highlight its value and people-first culture.
Strategy and solutions
We worked alongside Alta to align their digital user experience to customer journeys for new partners and prospective employees alike. We defined a clearer customer journey for seamless exploration and championed their brand story throughout.
We helped deliver a value-led experience, highlighting the unique working culture and door-always-open environment within Alta as its key differentiator. Real staff showing real emotion in imagery and content across the site helped engage with a wider set of users in a far more intimate way.
The new website experience has allowed Alta to position itself above the competition with less of a focus on what they do, and more on how they build lasting partnerships.
The website also acted as a catalyst for their internal recruitment and business development teams. With a 36% increase in time spent on the site and a 68% decrease in bounce rate, Alta was able to drive more leads, more seamlessly through their sales funnel reporting 1,058 new qualified leads through the website within the first year alone.