ViiV Healthcare

ViiV Healthcare

Personalised experiences for next generation engagement.

ViiV Healthcare is a world leading innovator in HIV therapies, and its treatments are used by millions of patients living with HIV. Amidst a time of rapidly changing expectations from healthcare professionals and patients, we are working with ViiV Healthcare to deliver a global programme of digital transformation.

ViiV Exchange website

The case for change

Communication with healthcare professionals has always been driven by the personal touch. One-to-one conversations, expert knowledge and the ability to adapt are all critical to engagement.

But the challenges and opportunities of digital disruption across the healthcare industry are too crucial to ignore. Demand for self-service, greater convenience and more personalised experiences has changed the fundamentals of how ViiV Healthcare needs to reach and serve its audiences.

ViiV Healthcare persona and journey map

Solution

Our roadmap for transformation includes a new global customer experience framework and an evolved approach to content and data insights that will deliver next generation customer engagement for ViiV Healthcare.

From global playbooks for content to marketing automation strategies using Adobe, we’re helping ViiV Healthcare build an industry-leading digital ecosystem. Optimising as we go, we're building on a data-driven understanding of healthcare professionals’ needs and working with markets to pilot each initiative.

ViiV Healthcare campaign flow

Business impact

After successful market pilots, we’re rolling out the new approach  across markets globally, enabling ViiV Healthcare to deliver more intimate and personal digital customer experiences, service audiences in ways not previously seen in pharmaceuticals, and move towards a truly agile marketing model.

More work

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