Experience transformation Experience transformation

To stand apart, brands need to create ownable experiences that go beyond expectations.

In the ‘experience economy’, companies are increasingly judged not just by the quality of their products or services, but by the quality of the end-to-end experiences they deliver.

But ‘good’ customer experience is no longer enough. To stand apart, brands need to create ownable experiences that go beyond expectations, and make the shift towards more personalised journeys that are tailored to the context of the individual.

To deliver sustainable change, companies must adopt a customer centric culture, let data guide decisions, implement Agile delivery models, and maximise the power of marketing technologies.

We’re in a new era of experience design, where performance is critical to business and brand success. How will you get ahead and stay ahead?

Schneider Freight Power user interface

Our capabilities

Transformation strategy

At Hugo & Cat, we start by articulating the case for change and quantifying the impact that a transformation can bring. We build a clear picture of the challenges and opportunities, before using customer insights to develop a future experience vision and create a roadmap for transformation.

  • Ecosystem audit
  • Performance metrics
  • Customer insights
  • Experience vision
  • Transformation roadmap


Experience design

We look at experience design holistically, bringing together UX, UI, brand identity and content to rapidly prototype new features and journeys. Throughout the design process, we test with customers to validate our hypotheses and deliver high-value experiences.

  • UX & UI design
  • Design research
  • Digital design systems
  • Content strategy
  • Content creation


Technology delivery

Our end-to-end technology capability brings new experiences to market using an Agile delivery model. From technical architecture to engineering and quality assurance, we are adept at delivering multi-market, multi-lingual experience platforms at scale.

  • CMS Development
  • Frontend & React 
  • Mobile Development
  • Systems integration
  • Martech implementation


Data & performance

We use data to drive a more insightful, personalised and adaptive approach to customer experience success. Our data team is involved from project inception to delivery and beyond, with a  commitment to delivering tangible value for both the business and the customer.

  • Data strategy
  • Data engineering
  • Personalisation
  • Performance analytics
  • Adaptive optimisation
Experience transformation

Related case studies