Feeling thirsty? The extremely clean-tasting Isklar mineral water.
As you explore the website you are taken on a journey with patterns of dancing light that refract, causing the icy environment to appear and disappear much like how light passes through the bottle. You can explore the world of Isklar, from the icy tops of the glacial wilderness to the pristine, natural beauty of the Hardanger fjord.
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How Arts & Business is forging partnerships that prosper
Arts & Business exists to spark new partnerships between commerce and culture, by connecting companies and individuals to cultural organisations and providing the insights that will help them prosper by working together. Funded by the Arts Council of England, they are a leading publisher of news, best practice, resources and advice on the arts world. Their aim is to provide in depth insight to the arts world and to promote the importance of the arts to social and financial economy of the UK. Due to the popularity of its resources and captive arts based audience, A&B is able to sell site advertising space off the back of its content – most significantly in the form of jobs in the arts world. Its aim is to build a portal so rich in content that it will eventually become the place for jobs and opportunities in the arts.
We worked with Arts & Business to define the brand strategy that up until then had been muddled and unclear to its diverse audience. Arts & Business had struggled to define itself, and therefore its brand tone and the articulation of its services had become disparate across the organisation.
We refined the brand messaging to create a clear and consistent hierarchy that would allow each of its offices and stakeholders to speak with a unified voice. The brand, tone of voice, colour palettes and key messaging were developed before being rolled out across the extensive website, which includes a wealth of content – including case studies, video, image galleries, downloadable podcasts, events listings, searchable archives and audio clips.
Launching the new range of Sony BRAVIA TVs.
With a host of new features including 3D, Internet TV and a ‘monolithic’ design concept, Sony’s latest range of BRAVIA TVs won’t fail to impress. Based on extensive global consumer research, the 4 new series of TVs are designed to suit different market segments and offer a perfect match to any lifestyle.
To support the launch of the range at CES in Las Vegas, Sony asked us to produce an interactive ‘model advisor’ to guide customers through the different series. This advisor had to be closely based on market research, creating a strong appeal for each customer segment.
We started by gaining an in-depth understanding of the new range and its key features, as well as closely studying the different consumer segments. We then devised a clear proposition for each range, before creating a segment-driven navigation structure for the advisor tool.
The advisor had to look great as well as being simple to use, and had to work in all European markets with different languages and product line-ups. With limited time to hand we implemented an elegant and simple way to explore the new range, and also delivered copy for each individual product page on the Sony Europe website.
With nearly 800,000 page views in less than three weeks the model advisor has been hugely successful, delivering hundreds of thousands of visits to related product pages. We continue to work closely with Sony to develop more exciting web content for its European websites.
Building a world-leading ‘green’ superbrand for Sony.
Reducing the impact of its business on the environment is of huge importance to Sony. A wide-reaching set of initiatives have been implemented to cut carbon emissions through more energy efficient products, use of recycled materials, more efficient packaging, a greener manufacturing process and much more.
Sony also plays an active role in supporting other organisations and driving green innovation, such as holding a series of eco lectures and working with the Forest Guard project to use webcams to help prevent forest fires in California.
When it was time to refresh the online communication of these green policies, Sony asked Hugo & Cat to develop the new Eco area across the company’s European websites. Our response was a comprehensive content strategy for how to approach this communication challenge, bring the wealth of eco initiatives to life and tell the stories of emissions cutting through innovative new technologies.
We then worked closely with the European marketing team to design and implement the first phase of Sony’s new eco website, and are already on the case to create additional content for this important topic.
Are we there yet? Exploring ‘hidden journeys’ with the Royal Geographical Society.
RGS holds a wealth of content about amazing points of interest across the globe. As part of an initiative to drive interest in geography, RGS wanted to share and promote this content to its members and the wider public.
The desired delivery mechanism for the content and the big vision was to create an interactive map, complete with a wealth of RGS content through a web-based interactive map, where users can explore points of interest and potentially download materials and print them off to read on an airline journey.
We started with 3 common journeys from the UK to Vancouver, Johannesburg and New Delhi. As the content of the site would be of interest to a range of audiences, from young to old, from RGS members to the general public, the aim was to drive interest in geography and to ‘wow’ people with written and visual information that they wouldn’t get elsewhere.
Our belief was that there were 2 hooks that would make this site more appealing to the general user and attract traffic that wouldn’t usually interact with RGS. We wanted to appeal to people’s sense of showing off where they’ve been, and also allow the user to take the interface with them onto an aircraft.
The result is a visually rich, engaging interactive tool whereby selecting a point along a chosen journey zooms the user into a map and close in on a collage of images, videos and content that consist of both RGS generated and user generated content.
About 80,000 people in the UK are infected with HIV. What do you really know about it?
With an ongoing commitment to the National Aids Trust, Hugo & Cat took on the challenge to design and develop the World Aids Day 2009 website. Traditionally the World AIDS Day site receives a majority of its visitors during the final quarter of each year, with traffic peaking on the actual day: 1st December. For 2009 the theme ‘HIV:Reality’ was chosen to tackle misconceptions and challenge people’s ideas of HIV by providing real stories told by people living with it, and affected by it.
It’s very difficult to get people talking openly about HIV – it’s a subject with a lot of negative publicity attached to it. The infection is seen as something that affects a minority group – the ‘not me’ syndrome. But actually HIV affects everyone in its wider remit when you consider employment, social policy, sexual health etc.
Our strategy was centred on helping NAT bring HIV to the surface, and to make people feel like it was time to discuss it openly We wanted to provide a platform where a voice could be heard and a story told – to challenge the biggest problem of all: stigma.
With tools that made it easy for the user to submit a personal story, and a campaign spanning across social media channels including Facebook, Twitter and YouTube, the site collected several hundred stories, which were re-published unedited alongside the stories compiled by NAT. The overwhelming response has provided NAT with a wealth of content, with users sending honest, moving and frank accounts of what it is really like living with HIV.
Although most of the content online such as the live events search tool, downloadable fundraising packs, request for red ribbons and online shop are largely focused on the yearly campaign, the facts, statistics and user-generated content, including a number of video messages, are still receiving a high number of visitors.