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Sparking the world’s imagination

Sparking the world’s imagination

How we get people across the globe excited about Sony’s groundbreaking technology


Sony creates ground-breaking technology and our challenge is to share it with the world. Whether selling cameras, TVs or Handycams we connect with the audience on an emotional level and show how Sony can make a difference to someone’s life. We not only help Sony sell more products, but build stronger customer relationships across the globe.

Categories: Data / Design / Planning
Link: sony.co.uk

Showing what’s possible

Smart technology and beautiful design is what Sony does and is known for all over the world. Making their products meaningful, showing what’s possible, and getting people excited about those possibilities is what we do for Sony.


It’s about what it can do for you

We understand what Sony’s customers want, what they need and what captures their imagination. This allows us to create experiences with an emotional connection that people respond to.


Connecting with people around the world

We work with Sony on a global scale. The multi-channel, responsive content we create is built on Sony’s brand values and goes out to nearly every country in the world.


See the light with NEX cameras

“See the light” opened people’s eyes to what was possible with NEX mirrorless cameras. It put creative expression and the cameras’ market-leading low light capabilities in the context of beautiful, imaginative photos.


Feel the beauty with BRAVIA TVs

“Feel the Beauty” connected picture quality with the feelings that come from authentic experiences and discovering this emotion through Sony’s BRAVIA TVs.


Ready for anything with Handycam

“Ready for anything” positioned a new range of Handycam camcorders as the link between the special moments that can happen at any time and the memories that mean the most to people.


Answering the key question

We connect Sony with millions of people around the world. No matter whether it’s rich, interactive content, in-store marketing materials or online videos, we communicate with one voice and always ask, what difference will this make to someone’s life?