Hugo & Cat appoints new London ECD

Hugo & Cat appoints new London ECD

by Johannes Smith

May 04, 2022

London, 4 May 2022

Hugo & Cat London has appointed Jude Gay as Executive Creative Director to lead the agency’s design capability. Jude has a 16-year track record of delivering high-quality digital experiences to some of the world's most influential and best-loved brands. Most recently, he has led design groups at JPMorgan and Publicis Sapient, helping solve intricate design puzzles, build out exceptionally talented teams and cultivate studio culture alongside other design leaders.

Notable clients include Disney, NatWest, PMI, and most recently Nissan, where Jude played an integral part in launching the Nissan Ariya, the brand’s flagship EV, through a series of compelling interconnected digital experiences and buying journeys.

"Making purposeful experiences that are valuable and worthwhile to customers is why I go to work. Creating a real impact on businesses and people is at the heart of everything I do. Hugo & Cat shares the same philosophy and approach, so it was an easy decision for me to join this outstanding agency”, said Gay.

“We’re incredibly excited to have Jude join the agency. His passion and industry experience further strengthens our experience design capabilities and are the perfect complement to our deep technical knowledge. We’re looking forward to having Jude oversee all creative output and push our work to new highs”, added Gareth Osborne, Managing Director of Hugo & Cat London.