Reducing the friction in Fund management

Reducing the friction in Fund management

Rethinking the customer journey for one of Europe’s leading asset managers.


Amid unprecedented global growth, tightening regulation, and increasingly sophisticated and disruptive startups, M&G asked us to rethink its customer experience for UK, European and global audiences.

Categories: Strategy / Branding / UX & Design / Build / Data

Time poor. Investment savvy.

Research confirmed M&G's Retail, Professional and Institutional customers are time poor – demanding only the most relevant, timely information – substantiated by the very latest insights and data. The new experience puts making decisions at its core - connecting fund data, manager profiles, and market insights into a seamless journey that allows Investors to customise the content by asset class interest.

Refreshed identity. Modular design.

The extended visual identity supports new modular design patterns that are reused throughout the site. 

Smoother journeys and more relevant conversations.

Built on Sitecore, the new site serves eight markets and uses Salesforce and Pardot marketing automation to drive more relevant conversations between customers and M&G's marketing and sales teams.

Sitecore logo
Salesforce logo
Pardot logo

Expert analysis. Real-time results

Kurtosys, Morningstar and State Street integrations keep investors up-to date with the latest performance.

To find out more about connected brand experiences, drop us a line at