World Aids Day website - Hugo & Cat
Website, user experience, design, build, CMS, content management, digital agency
<p>World AIDS Day is about more than just 24 hours in December. We wanted to show it affects everyone – not just the 85,000 sufferers currently in the UK.</p>
World Aids Day
Website
World AIDS Day is about more than just 24 hours in December. We wanted to show it affects everyone – not just the 85,000 sufferers currently in the UK.
How? By starting a conversation. We created a platform for real people affected by HIV to share their stories. Users could talk about the illness, dive into educational content, see the latest AIDS stats and buy World AIDS Day merchandise.
The campaign went viral, thanks to some smart social engagement. And while trends show a general decrease in the volume of AIDS-related content online, we saw a huge surge in people interacting in our digital space.
