Sony Monolithic Design video - Hugo & Cat
Content marketing, branded content, 3D, CG, VFX, animation, motion graphics, digital agency
<p>Turning innovative product design inspired by Japanese minimalism into an interactive film? No problem.</p>
Sony Monolithic Design
Turning innovative product design inspired by Japanese minimalism into an interactive film? No problem.
Sony’s BRAVIA TVs have always broken the mould. And the Monolithic Design concept was no exception. We decided to follow their lead, ditching the usual focus on features and tech talk to focus on design philosophy and aesthetics.
The result: a stripped-back, delicate conceptual piece that caught the TV’s understated good looks in all their glory. We produced two cuts. The first is an interactive film for the BRAVIA web page. The second works as a standalone in-store display. Both look as amazing as the star of the show.