Sony Eco animation - Hugo & Cat
Stop motion, animation, paper, film, video, branded content, marketing, digital agency
<p>Being green’s a real good-news story. But corporate responsibility can be boring. So Sony asked us to take their eco messages and make them exciting.</p>
Sony Eco
Stop-motion animation
Being green’s a real good-news story. But corporate responsibility can be boring. So Sony asked us to take their eco messages and make them exciting.
Sony works hard to make sure green thinking touches every part of the business. But the word wasn’t getting out – people just weren’t paying attention.
We studied the audience and found exciting ways to re-engage them. We reviewed the site content, reworked the content strategy and refreshed the look and feel of the eco hub. All in just two months – including localisation for 28 markets. The new content performs better, looks great and celebrates Sony’s green credentials. Job done.
