Websites
Online customers demand great design and enjoyable user journeys – it's what encourages them to become loyal to your brand. If you don't have them your audience is going to go elsewhere.
Our clients' knowledge of the possibilities of online and interactive media varies greatly. Some are experts – for others, creating or redeveloping the site is a new and unkown area. Most, though, recognise their existing site isn't always meeting the expectations of their customers.
Some clients want to reposition their brand online or add new services or products. Others are entrepreneurial, starting new brands and businesses – whatever the motivation, Hugo & Cat can help realise your online business.
Our approach
We create websites that combine user–centred functionality with engaging design and powerful technology. Our sites are accessible by default and we often implement with clients' specific needs to be more than DDA compliant.
Many of our clients want to have full control over their content. Our range of flexible Content Management solutions uses the latest web technologies to make sure your site loads quickly, is search engine friendly, and looks great in all major browsers.
We love the fact that web technologies are moving forward so quickly – each development opens up a new opportunity for us to explore, helping us innovate and deliver even more creative ideas for our clients. Recent years have seen huge growth in rich internet applications such as wikis, weblogs, folksonomies and mashups, which all encourage user participation and customer feedback. This has meant that the audience is now much more than a passive consumer of content – they often generate the content, and the need to understand their behaviour patterns has never been more crucial to online success.
Our statistics and analytics tools give you access to flexible reporting that helps identify which content and promotions are most effective. This insight into customer behaviour and buying habits forms the backbone of any future marketing strategy.
For more information call Johannes Smith on +44 (0)20 7375 0909
How we can help
- Design and build
- CSS and XHTML implementation
- Accessibility testing and analysis
- Forums
- Rich applications and social web (Wikis, weblogs, mashups)
- e-CRM
- Integrated email marketing
- Content management (CMS)
- Image & asset management
- Analytics and tracking
- Search engine strategies
- Integration with existing back-end systems
- E-commerce