Online brand development
Sagentia Group
Sagentia Group is a leading technology company and the brains behind many of the innovations that impact everyday life, from interactive toys to medical devices for home health care. So when they underwent a re-brand exercise, it was crucial for them to work with a digital partner who understood the developments and could bring them to life online.
The challenge
With over 200 staff across six international locations, Sagentia offers a complex and diverse range of skills and services ranging from Product Cost Reduction to creating Breakthrough Products.
Finding it a challenge to communicate the value they add to clients, and looking to improve their profile, they asked Hugo & Cat to create a clear online positioning that presented the company as having a high value to clients’ businesses.
Our approach
To establish Sagentia as a innovative professional services firm, with some of the world’s leading scientists, we needed to excite the audience about their expertise and the impact it could have on their businesses. We created an online translation of the brand that maintained Sagentia’s energy and kept the feel contemporary.
The results
Visitors are able to share in the company's innovative approach and learn more about their exceptionally well designed products. The brand is used to both create an engaging visual experience, and to signpost the different user-journeys.
Behind the scenes, we developed and integrated our Content Management System and a Resource Library to enable staff to manage the brand collateral. We implemented email marketing modules that deliver consistent brand and business messaging to targeted audiences.
Deliverables:
- Online positioning
- Site architecture
- Creative development
- Implementation
- Content Management
- Email marketing
Key functionality:
- Content managed site
- Searchable resource library
- News & events
- Careers section
- Branded email marketing
Key objectives:
- Communicate the new brand
- Present a clear proposition
- Improve customer journey
- Increase interaction with customers