Product launch web site
Isklar Norwegian Glacial Mineral Water
Isklar Norwegian Glacial Mineral Water is a new water brand from Norway launched by Sabco (an Omani company) and Jova Holdings. Bottled at source from the dense ice of the six thousand year old Folgefonna glacier in Hardanger, Isklar is one of the purest waters in the world. Having created the packaging and identity, Isklar’s brand agency Blue Marlin approached Hugo & Cat to launch the brand online.
With the market for still water becoming increasingly competitive, and established brands such as Evian and Volvic to compete with, the site had to encapsulate the purity of Isklar, its exceptionally low mineral content, and the mystery and mythology of its source.
The design of the Isklar packaging is distinctive and intriguing, so we decided to create an immersive world that explores the magic and mystery of Isklar, as though you were looking into the bottle.
We created patterns of dancing light that refract, causing the icy environment to appear and disappear much like how light passes through the bottle. Inside, we explored the brand and packaging by creating an animated journey – taking the audience from the icy tops of the glacial wilderness through the pristine, natural beauty of the Hardanger landscape. We selected music by Norwegian composer Jan Garbarek to highlight the authenticity of the proposition, creating an environment packed with magic and mystery.
Deliverables:
- Online Brand translation
- Concept creation
- Creative development
- Animation
- Flash development
Key objectives:
- Create interest for launch
- Establish online brand positioning