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The ‘architect’ in information architecture


The link between ‘information architecture’ and traditional architecture may seem tenuous, but a closer look reveals more profound connections.

There are some obvious similarities between the two disciplines, such as the blurring of boundaries between creativity and engineering. But traditional architecture is neither design nor engineering. Instead it is (or at least should be) an entirely separate discipline that borrows from both design and engineering to create user-friendly buildings – spaces that are beautiful, enduring, functional and seamless to interact with.

As an example, take the Willis Building in the City of London. Completed in the summer of 2007, it occupies a large site next to the Lloyds Building. Designed by Sir Norman Foster, this new London landmark at first appears almost humble and uncertain beside its famous neighbour and insurance rival. A sweeping facade curves away from the Lloyds Building, creating a strong sense of space in narrow Lime Street. The elevation of the building rises gradually upwards – the lowest part respectfully acknowledging the legacy of its neighbour. It only dares to become gradually taller as it rises further away, almost apologising for daring to be so tall next to this London institution. Yet the building is strangely confident, creating a strong sense of its own beauty, space and identity. As for the interior, no doubt this has been carefully designed to interact intelligently with the people who occupy and visit it, providing functional and inspiring spaces to work and meet in.

The Willis Building

All of a sudden the link with information architecture becomes more tangible. Neither a software engineer nor graphic designer, the role of the information architect combines a fundamental understanding of both these related disciplines for the benefit of the user. The information architect must balance aesthetic demands with engineering requirements, whilst firmly keeping an eye on the underlying purpose: user experience. Interaction with people, their lives and the environment they occupy is at the heart of information architecture.

Nobody loves a bad building. Its inhabitants have a strained relationship with it, wishing for something better. Its visitors and passers-by are indifferent at best, critical or even hostile at worst. The web may be much more fickle than buildings. Websites are easily torn down and reconstructed, or they can be gradually improved and altered over time. But when conceiving and creating websites we would be wise to take a few moments to think about the challenges we share with architects. The goal is to create purposeful user experiences that gracefully inhabit the environment they exist in: experiences that strive to create something meaningful and enduring – perhaps even loved and revered by its inhabitants and visitors.

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