Corporate website and communications
Healy Hunt
Being a market leader in executive search, Healy Hunt lacked a strong online brand and proposition when they approached us. We worked with the team to define their values, write the proposition statements and structure their new site around four core business areas.
Because of the knowledge-driven approach of the Healy Hunt team, the website features industry news and thought pieces generated by the consultants. A new colour palette was devised to be used for general communications and for each business division individually.
The evolved brand has provided Healy Hunt with a strengthened position in the market place, and is being rolled out across brochures and other printed materials.
Deliverables:
- Positioning
- Proposition
- Brand evolution
- Creative development
- Site architecture
- Content creation
- Implementation
- Content Management
Key objectives:
- Strengthen market positioning
- Clearly define the proposition
- Differentiate areas of operation
- Build internal brand buy-in
- Attract the best staff