Feeling thirsty? The extremely clean-tasting Isklar mineral water.
Launched by Sabco (an Omani company) and Jova Holdings, Isklar asked Hugo & Cat to create a site that would bring the brand to market with a bang – encouraging retailers to trial it, and consumers to swap their brand of choice.
Read more
Partnerships make the Arts and Business Prosper
Arts & Business exists to spark new partnerships between commerce and culture, by connecting companies and individuals to cultural organisations and providing the insights that will help them prosper by working together.
We worked with Arts & Business to define the online strategy, and create a new website that appealed to its diverse audience. The site contains a wealth of content – including case studies, video, image galleries, downloadable podcasts, events listings, searchable archives and audio clips.
Visit the site
Launching the new range of Sony BRAVIA TVs.
With a host of new features including 3D, Internet TV and a ‘monolithic’ design concept, Sony’s latest range of BRAVIA TVs won’t fail to impress. Based on extensive global consumer research, the 4 new series of TVs are designed to suit different market segments and offer a perfect match to any lifestyle.
To support the launch of the range at CES in Las Vegas, Sony asked us to produce an interactive ‘model advisor’ to guide customers through the different series. This advisor had to be closely based on market research, creating a strong appeal for each customer segment.
We started by gaining an in-depth understanding of the new range and its key features, as well as closely studying the different consumer segments. We then devised a clear proposition for each range, before creating a segment-driven navigation structure for the advisor tool.
The advisor had to look great as well as being simple to use, and had to work in all European markets with different languages and product line-ups. With limited time to hand we implemented an elegant and simple way to explore the new range, and also delivered copy for each individual product page on the Sony Europe website.
With nearly 800,000 page views in less than three weeks the model advisor has been hugely successful, delivering hundreds of thousands of visits to related product pages. We continue to work closely with Sony to develop more exciting web content for its European websites.
Building a world-leading ‘green’ superbrand for Sony.
Reducing the impact of its business on the environment is of huge importance to Sony. A wide-reaching set of initiatives have been implemented to cut carbon emissions through more energy efficient products, use of recycled materials, more efficient packaging, a greener manufacturing process and much more.
Sony also plays an active role in supporting other organisations and driving green innovation, such as holding a series of eco lectures and working with the Forest Guard project to use webcams to help prevent forest fires in California.
When it was time to refresh the online communication of these green policies, Sony asked Hugo & Cat to develop the new Eco area across the company’s European websites. Our response was a comprehensive content strategy for how to approach this communication challenge, bring the wealth of eco initiatives to life and tell the stories of emissions cutting through innovative new technologies.
We then worked closely with the European marketing team to design and implement the first phase of Sony’s new eco website, and are already on the case to create additional content for this important topic.
Are we there yet? Exploring ‘hidden journeys’ with the Royal Geographical Society.
RGS holds a wealth of content about amazing points of interest across the globe. As part of an initiative to drive interest in geography, RGS wanted to share and promote this content to its members and the wider public.
The desired delivery mechanism for the content and the big vision was to create an interactive map, complete with a wealth of RGS content through a web-based interactive map, where users can explore points of interest and potentially download materials and print them off to read on an airline journey.
We started with 3 common journeys from the UK to Vancouver, Johannesburg and New Delhi. As the content of the site would be of interest to a range of audiences, from young to old, from RGS members to the general public, the aim was to drive interest in geography and to ‘wow’ people with written and visual information that they wouldn’t get elsewhere.
Our belief was that there were 2 hooks that would make this site more appealing to the general user and attract traffic that wouldn’t usually interact with RGS. We wanted to appeal to people’s sense of showing off where they’ve been, and also allow the user to take the interface with them onto an aircraft.
The result is a visually rich, engaging interactive tool whereby selecting a point along a chosen journey zooms the user into a map and close in on a collage of images, videos and content that consist of both RGS generated and user generated content.
About 80,000 people in the UK are infected with HIV. What do you really know about it?
With an ongoing commitment to the National Aids Trust, Hugo & Cat took on the challenge to design and develop the World Aids Day 2009 website. Traditionally the World AIDS Day site receives a majority of its visitors during the final quarter of each year, with traffic peaking on the actual day: 1st December. For 2009 the theme ‘HIV:Reality’ was chosen to tackle misconceptions and challenge people’s ideas of HIV by providing real stories told by people living with it, and affected by it.
Read more