Interactive brand resource
ConvaTec (Bristol-Myers Squibb)
ConvaTec is a subdivision of Bristol-Myers Squibb. As part of a major brand development programme for their Ostomy Care sub-brand, we were approached to create a set of full interactive brand guidelines. The guidelines communicate the new brand to ConvaTec staff, help build brand buy-in, and provide a valuable resource on how the brand is implemented across a range of media.
The brand guidelines contain detailed information on the brand and its application, and features wizards to determine the correct template to use for advertising, depending on the target audience and product. There is also a full, browsable image library with high-resolution downloads available on a separate DVD.
These interactive guidelines were a major success at ConvaTec, with senior marketing managers commending its visual appeal and ease of use.
Deliverables:
- Functionality development
- Creative development
- Implementation
Key functionality:
- Interactive brand guidelines
- Brand usage wizards
- Image library
- Asset downloads
Key objectives:
- Internal brand buy-in
- Consistent use of brand
- Easy distribution