Graduate Recruitment website
CMS Cameron McKenna
CMS Cameron McKenna, a top 10 UK law firm, spend significant time and effort attracting and recruiting the best graduate talent. We designed and developed a Graduate Recruitment website to communicate their unique difference and engage graduates, accompanied by a secure online area for trainees already accepted for placement.
The public website features a strong campaign message, along with a wealth of content on the company and the team. Key facts about the company are highlighted to attract interest, and an interactive FAQ section enables live sessions where interested graduates can ask questions and receive answers during regular sessions with key staff.
The Future Trainee area was built to allow accepted trainees to find out more about the company and its working methods, and to interact with each other. Each new trainee is given a username and password, and can then access the site to create their own profile, search for other trainees, post messages in the discussion forum and download company documents. This means that trainees are familiar with the company when they start, and know the faces and names of other trainees starting at the same time.
Deliverables:
- Site architecture
- Creative development
- Build & implementation
- Community software
- Live Q&A software
- Performance testing
Key functionality:
- Secure graduate area
- Future trainee search
- Direct messaging
- Discussion forum
- User profiles
- Live Q&A sessions
- Content management
Key objectives:
- Brand positioning
- Audience engagement
- Audience interaction
- Ease of use for staff