Building your brand online
Is your brand getting lost in translation?
We love brands. Even better, we love creating big ideas that help brands to grow online. We are ideas-driven, so we work best with brands that are managed by passionate people who know that online and interactive channels are not just another media on which to stick their logo.
We're also pernickety, so we love brand guidelines – we are fastidious in our application of them. However, although these elements create visual and textual consistency, they can't – by themselves – build a brand online.
Online, your brand relies on the customer experience. Did they enjoy it? Did they get what they needed from it? How close was it to their expectations? All your offline communications talk about how approachable your people are, that you offer a more personalised service than the competition, how you are always one step ahead of the market – but does your website reflect these values? Is it accessible? Easy to use? Dynamic? Do you offer personalised content to different audiences? If not, what effect could this be having on customer loyalty?
Online is becoming the most immediate way for a brand to connect with consumers. The journey your customers experience is their perception of your brand.
Creating experiences that build your brand requires innovation – ideas that set you apart from the competition. At Hugo & Cat we create big ideas and then we make them happen, so your audience doesn't just see your brand – they live it.
For more information call Rachael Scott on +44 (0)20 7375 0909
How we can help
- Creative ideas
- Online brand analysis
- Online naming - market and competition analysis
- Brand translation
- Brand alignment
- Campaign pieces
- Asset management
Building your brand online.
Brand translation and evolution for Sagentia Group.
Read full case study
Brand evolution and creative positioning.
Adding value to the Sony Handycam customer experience.
Read full case study