Corporate website and CMS
Brady plc
As the market leader in the supply of commodity trading software, Brady plc approached us to evolve their online brand and develop a strong, clear positioning.
We started by looking at the market and the competitors, and defined a clear positioning for the business to reflect their ethos and values. We then developed a new content structure to clearly communicate the benefits of the Brady product and approach. This was followed by a full overhaul of the creative look & feel to evolve the brand and strengthen the market leader positioning.
The new site was implemented with full content management, and includes a search function, news archive, careers section and one of the first fully compliant AIM Rule 26 sections for Investor Relations available in the market.
Deliverables:
- Positioning
- Site architecture
- Content creation
- Creative development
- Implementation
- Content Management
Key objectives:
- Evolve the brand
- Position as market leader
- Strengthen the proposition
- Increase sales enquiries