Web analytics and reporting
H&C Analytics is a metrics solution designed for e-commerce and transactional websites. Track and analyse customer interactions to get a complete picture of site performance.
Do you know how many of your visitors use your website to its full potential? Justifying website development costs can require concrete facts about your site, H&C Analytics provides these facts. H&C Analytics extracts information about your users and presents it in a meaningful way using a simple and functional interface.
For example, do you know how many users login to your site each day? Or how many use your site's search engine? Do you know what they were searching for, if they found it, viewed it, bought or downloaded it? H&C Analytics answers all of these questions.
This important transactional information is provided by H&C Analytics. It captures information about key events such as:
- User log-ins
- Product detail views
- Site searches (type of search, basic / advanced / filtered)
- Information saved, favourite products / images (light box additions)
- Information sent to others (send to friend)
H&C Analytics gives you feedback about areas of your site which need more attention, and which areas are most successful.
For example, are visitors searching for a keyword which consistently doesn’t return any content, do you need to consider altering the existing content or add more related content to meet their needs? Alternatively, does one of your killer bits of functionality get ignored by most users? Do you need to promote this functionality or change the way that it's presented to users?
Reports can be related to one and other and it's easy to explore trends in visitor interactions. Any reports that you create can be targeted to a specific date range and can easily be exported to a PDF document. H&C Analytics also supplies a search tool so you have of this information at your fingertips.
You can see an individual person’s usage. You can monitor when a user logs in, what searches they perform, and reports can be targeted specifically to just his (or her) interactions. Similarly, this works for any products or other content which is specific to your site.
H&C Analytics is a web-based program that can be accessed from anywhere in the world. As a hosted solution, which uses a secure Hugo & Cat server, we manage all the hardware and technology aspects so there are no expensive overheads. Integrating H&C analytics is simple and we can either work with your existing web provider to get things up and running, or we can do it for you. The computer power required to store data is very little, which means that there is no degradation to your visitors' browsing experience.
H&C Analytics is an easy to use, lightweight and powerful tool which provides you with all of the useful information that you need to know about how people actually use your website.