Online brand guidelines
ABN Amro
As part of a major overhaul of the ABN Amro intranet, we were asked to design and produce interactive brand guidelines for use across all the bank's global offices.
The final guidelines became a comprehensive resource on how to implement the corporate brand across a range of web applications, and contains detailed information for templates, colour specifications, logos, use of imagery, copy and more. Templates can be downloaded for use by local offices, and wizards are available to find the correct artwork for a variety of applications.
The guidelines represented a major evolution in how ABN Amro communicate their brand internally and ensure consistency.
Deliverables:
- Information architecture
- Creative development
- Build & implementation
Key functionality:
- Interactive brand resource
- Template and logo wizards
- Flash demonstrations
- Resource download area
Key objectives:
- Improve communications
- Build internal brand buy-in
- Ensure consistency
- Showcase the new designs